Mysterious Product Launch Campaign

I had a lot of fun photographing this soon-to-be-revealed, professional-grade diving scooter. I leaned into its cleanly-machined lines and tough-looking exterior when I lit it from above/behind and captured this look. I then accentuated the mystery of this highly-anticipated launch with sleek, sophisticated text that added to the aura of high tech. I think this…

I had a lot of fun photographing this soon-to-be-revealed, professional-grade diving scooter. I leaned into its cleanly-machined lines and tough-looking exterior when I lit it from above/behind and captured this look. I then accentuated the mystery of this highly-anticipated launch with sleek, sophisticated text that added to the aura of high tech. I think this choice perfectly communicated the vibe we were trying to convey to our audience.

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